Ikea's Winning Formula: Analysis of Ikea's Marketing Strategy
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PDF) A standardised approach to the world? IKEA in China
Marketing strategies of IKEA in the Chinese Market - George Business Review
How Does IKEA's Inventory Management Supply Chain Strategy Really Work? - Supply Chain 24/7
How IKEA adapted its strategies to expand in China - BusinessToday - Issue Date: Jul 21, 2013
Ikea Business Model
How IKEA Invented the Perfect Marketing Strategy.
Ikea Globalization Strategies and Its Foray in China, PDF, Qualitative Research
The Effective Marketing Strategy of IKEA
Psychology behind Ikea's huge success
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